WordPress Speed Optimisation & Caching

The Problem

Slow WordPress sites lose visitors and rank worse in Google, and most of the time the fix isn't "better hosting" — it's caching, image sizes and PHP configuration that were never set up properly.

About this problem

Most slow WordPress sites generate every page dynamically on every visit, running PHP and many database queries for content that rarely changes. Large uncompressed images, too many plugins loading scripts on every page and an outdated PHP configuration add to that, so speed problems usually come from several small causes rather than one big one.

People usually ask for this after a poor PageSpeed or GTmetrix score, a drop in search rankings, or complaints that pages load slowly. Often a hosting upgrade has been suggested, when proper caching would give a much larger improvement.

What's Included

• Setting up page and object caching appropriate to your hosting
• Image optimisation and lazy-loading where it helps
• Reviewing and trimming unnecessary plugins slowing things down
• Before/after speed test comparison (e.g. PageSpeed/GTmetrix)

What's NOT Included

• Changing hosting providers or server upgrades
• Full theme/plugin rebuilds
• CDN setup (can be scoped as an add-on)

How It Works

1. I record baseline results with PageSpeed and GTmetrix on a few representative pages, and review the PHP version and server environment.
2. I configure page caching that fits your hosting, and add object caching where the server supports it.
3. I compress and resize oversized images, enable lazy loading where it helps and serve modern formats if the setup supports it.
4. I minify and combine CSS and JavaScript selectively and test each change for visual or functional regressions.
5. I review active plugins, find those adding load on every page and remove or replace those that are unnecessary, with your agreement.
6. I rerun the same tests and give you a before and after comparison.

In practice: you buy the service, send over whatever access or details the job needs, I investigate and do the work, and you confirm it's resolved before we call it done.

Frequently Asked Questions

How can I make my WordPress site faster?

Caching, image optimisation and removing unnecessary plugins usually give the largest gains. I measure before and after so you can see the difference.

Do I need to change hosting to be faster?

Not always. Changing hosting providers is not part of this service, but I will point out if the server itself is the limit.

Can you guarantee a particular PageSpeed score?

No, scores depend on your theme, content and hosting. I report the actual before and after results.

Will optimisation break my site?

Aggressive minification or caching can occasionally cause display issues. I test after each change and roll back anything that causes a problem.

Do you set up a CDN?

Not in this service, but it can be scoped as an add-on.

Will you rebuild my theme if it is slow?

No, full theme or plugin rebuilds are excluded.

Do I have to keep a caching plugin afterwards?

Yes, the caching setup depends on the plugin or server feature I configure, so it should stay active and be updated.