Install Google Analytics 4 (GA4)

The Problem

GA4's setup is more involved than the old Universal Analytics — a wrong property type, a missing data stream, or a tag that never fires means you think you're tracking data that simply isn't there.

About this problem

GA4 works differently from the older Universal Analytics: data is collected through a web data stream attached to a property, and everything is event-based. A tag with the wrong measurement ID, a missing data stream, or code that never loads on some pages will leave the reports empty or incomplete without any visible error on the site.

People usually look for this after realising their old tracking stopped working, or when starting a new site and wanting reliable numbers from day one. Since GA4 only records from the moment it is installed, getting it right early matters.

What's Included

• Creating the GA4 property and data stream correctly for your site
• Installing the tracking code (directly or via Tag Manager)
• Verifying real-time data is actually being recorded
• A quick walkthrough of where to find your key reports

What's NOT Included

• Setting up custom conversion events (see the GTM events service)
• Historical data — GA4 only tracks from the point it's installed
• Ongoing analytics reporting or interpretation

How It Works

1. I create or review the GA4 property and add a web data stream for your domain.
2. I install the Google tag directly in the site or through Google Tag Manager, depending on your setup.
3. I make sure the tag loads on every page, including templates that bypass the main header.
4. I check that no duplicate or old tracking code is sending double counts.
5. I confirm that real-time reports show my test visits correctly.
6. I walk you through the main reports, such as acquisition, pages and real-time.

In practice: you buy the service, send over whatever access or details the job needs, I investigate and do the work, and you confirm it's resolved before we call it done.

Frequently Asked Questions

How do I install Google Analytics 4 on my website?

By creating a GA4 property and data stream and adding its tag to your pages, either directly or through Tag Manager. I handle both steps.

Why is GA4 not showing any data?

Common causes are the wrong measurement ID, the tag not loading, consent or ad blockers, or a data stream set up for the wrong domain.

Will GA4 show my old data?

No. GA4 only collects from the time it is installed.

Do you set up conversions and custom events?

Not in this service. Custom events are covered by the GTM events service.

Can you interpret the reports for me?

I give you a walkthrough of where to find things, but ongoing reporting and interpretation are not included.

Do I need Google Tag Manager?

No, GA4 can be installed directly, though Tag Manager is helpful if you will add more tags later.