Business Utilities & Dashboards
Embeddable ROI / Cost Savings Calculator
A custom ROI or cost-savings calculator widget, embedded on your site to help convert visitors.
The Problem
Showing a prospect a concrete, personalised number ("here's what you'd save") converts far better than a generic claim — this calculator does that math live, based on inputs your own visitors enter.
About this problem
A generic claim such as 'save up to 30%' is easy for a prospect to ignore, whereas a figure calculated from their own numbers feels relevant. An ROI or savings calculator takes a few inputs, such as headcount, hours spent or current cost, applies your formula and presents the result immediately, with no waiting for a quote.
Businesses usually look for this when they want to qualify visitors on a service or pricing page, or to support a sales conversation with something concrete. The calculator is only as credible as its assumptions, so it needs a clear formula, realistic input ranges and a result that is presented honestly rather than inflated.
What's Included
- A calculator built around your specific value proposition and formula
- Clean, embeddable widget matching your site's design
- Clear, compelling presentation of the result
- Testing with realistic example inputs to confirm the numbers make sense
What's NOT Included
- Deciding the underlying assumptions/formula — that's your call, backed by your own data
- Lead capture integration beyond showing the result (can be added, e.g. "email me this result")
- Ongoing changes to the formula as your offering changes (handled as update requests)
How It Works
- I take your formula and assumptions and write them out as explicit steps, including the inputs required, their sensible ranges and any fixed values.
- I implement the calculation in client-side code so the result updates live as the visitor changes inputs, with validation against impossible or empty values.
- I build the widget's layout and styling to match your site's fonts, colours and spacing, and make it responsive on mobile.
- I package it as an embeddable snippet that can be dropped into a page without conflicting with your existing styles or scripts.
- I test with realistic example inputs, including extremes, and confirm the output agrees with the figures you calculate by hand.
In practice: you buy the service, send over whatever access or details the job needs, I investigate and do the work, and you confirm it's resolved before we call it done.
Frequently Asked Questions
- How do I add an ROI calculator to my website?
- It is built as a small widget you embed on a page. I provide the code snippet and install guidance for your site or platform.
- Who decides the formula?
- You do. The assumptions need to come from your own data, and I implement them. I can point out if a result looks implausible but cannot validate your business case.
- Can it capture visitors' email addresses?
- Lead capture beyond showing the result is not included, but a feature such as emailing the result can be added if scoped.
- Will it match my site's design?
- Yes, I style it to follow your site's look as closely as is practical.
- What if my pricing or offering changes?
- Changes to the formula or values are handled as update requests.
- Does it work on mobile?
- Yes, the widget is built to be responsive and is tested at phone widths.